What KPIs should you track for GEO performance?

Key GEO metrics include citation frequency (how often your brand appears in AI answers), share of voice against competitors, and answer accuracy and sentiment. Also track referral traffic from AI platforms in GA4, prompt coverage across your target customer questions, and structured data health such as schema validation and crawl access. Content extraction rate, or how often your pages get pulled into AI summaries, is another useful signal. GEO Digital Agency recommends monthly prompt based audits alongside quarterly strategic reviews to catch shifts in how engines represent your brand over time.