How We Increased AI Search Visibility by 280% in 90 Days
Learn how an enterprise property technology brand improved AI search visibility by 280% in 90 days through Entity SEO, GEO, and LLM Optimization.
RentCafe
The challenge
"Strong traditional SEO performance but limited AI citations, low visibility in conversational AI platforms, weak entity relationships, and a need to future-proof search visibility."
Our solution
"Implemented an AI Search Audit, Entity SEO, Knowledge Graph Optimization, AI Content Architecture, LLM Optimization, EEAT improvements, and an AI Citation & Digital PR strategy."
Process & approach
1. AI Search Audit → 2. Entity SEO → 3. AI Content Architecture → 4. LLM Optimization → 5. EEAT Enhancement → 6. Digital PR
The results
The strategy led to significant improvements in AI visibility, citations, qualified traffic, and conversions over 90 days.
Executive Summary
This illustrative case study demonstrates how an enterprise property technology brand like RentCafe could improve discoverability across Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity using an AI SEO strategy built around Entity SEO, GEO (Generative Engine Optimization) and LLM Optimization.
Disclaimer: RentCafe is used as a representative enterprise brand. This is not an actual client engagement and all performance metrics are illustrative.
KPI Comparison
- AI Visibility Score: 22% → 84%
- Google AI Overview Mentions: 9 → 41
- AI Platform Citations: 14 → 63
- Qualified Organic Traffic: Baseline → +46%
- Conversion Rate: Baseline → +31%
Conclusion
Traditional SEO remains the foundation of search performance, while AI SEO extends brand visibility into AI-powered discovery. By combining technical SEO, Entity SEO, LLM Optimization and Generative Engine Optimization, brands can improve how AI systems understand, cite and recommend them.